
The highest Rolex boutique in the world
In June 2026 Bucherer opened the highest Rolex boutique in the world at the summit of the Titlis, 3,020 metres up, in a tower designed by Herzog & de Meuron.
Watchmaking decoded, beyond the press release.

In June 2026 Bucherer opened the highest Rolex boutique in the world at the summit of the Titlis, 3,020 metres up, in a tower designed by Herzog & de Meuron.

Since 5 August 2026, French watch and jewellery retailers have had to verify the identity and the source of funds for any sale above 10,000 euros, whatever the means of payment.